Let’s make cities more inclusive and sustainable
Advancing global sustainability and resiliency
Doing Well by Doing Good
Our model for urban innovation
The City Possible Framework
Solutions for resident engagement, transit, mobility and data insights
Solutions for Cities
Testimonials and stories from city leaders
Voices
New tools and services from City Possible technology partners
Partner Spotlight
Landscape & Challenges
The Framework
City Possible Framework
The City Possible Showcase
Join City Possible
Explore programs, stories and solutions from Mastercard, our partners and our Global Network cities.
A more inclusive, sustainable world, where the digital economy works for everyone, everywhere, is within our reach.
One billion and beyond
HOME
We are helping close the racial wealth and opportunity gap for black communities across America.
Solidarity in action
Uniting as a force for good so that our planet can thrive.
The Priceless Planet coalition
Learn more about what Mastercard is doing to advance global sustainability and resiliency.
Advancing equitable and sustainable economic growth and financial inclusion around the world.
Center for Inclusive Growth
The Center leverages the company’s core assets and competencies, including data insights, expertise and technology, while administering the philanthropic Mastercard Impact Fund, to produce independent research, scale global programs and empower a community of thinkers, leaders and doers on the front lines of inclusive growth.
Center for inclusive growth
LEARN MORE
We’re doubling down on our original commitment of bringing 500 million excluded individuals into the digital economy, taking everything we’ve learned so far and reaching to include another 500 million people by 2025, for a total of 1 billion individuals.
Alongside that, we’re committing to help 50 million small and micro merchants, with a direct focus on providing 25 million women entrepreneurs with solutions that can help them grow their businesses.
One Billion and Beyond
As a part of our journey to build an economy that works for everyone, everywhere, we are investing $500M in Black communities over the next five years.
We believe in doing well by doing good and as a result are committing to connect 1 billion people to the digital economy by 2025. This pledge is an extension of those efforts, connecting Black businesses to products, services, technology and financial support that will help to close the racial wealth and opportunity gap.
Solidarity in Action
OUR GOAL: 100 million trees by 2025
Tackling climate change will take all of us. That's why we're thrilled to announce new global coalition partners, plus leading environmental experts as part of the Priceless Planet Coalition Advisory Committee.
The Priceless Planet Coalition
The Priceless Planet Coalition unites the efforts of merchants, banks, cities and consumers to take action and fight climate change.
Driving inclusive and sustainable economic growth
Cities around the world are working to serve millions of people, communities and businesses in the face of the health, safety and economic risks presented by the recent pandemic.
Over a decade of experience around the globe
deploying city-wide initiatives
10+ years
Solution projects across 5 continents
5 continents
Together with our network of partners from local government, industry, communities and academia, we are helping cities achieve inclusive and sustainable growth by deploying innovative infrastructure, partnerships and technology.
This work has led us to develop a new model for urban innovation:
They face many of the same challenges.
(Go over each circle for more details)
Barriers to resident engagement
City service programs, such as financial and housing aid, can be challenging to deploy to digitally-excluded residents.
Need for data-driven decisions
Some cities struggle to make informed program and policy decisions with local data insights.
Siloed mobility infrastructure
Mobility infrastructure is challenged to address the demands of social distancing, efficient ticketing and multimodal transport.
Limited resources
Many cities don’t have the budget or human resources to run innovation projects.
The city possible framework
Urban challenges
A New Model
(Go over each circle for more details and click to navigate)
The City Possible Global Network
Thought Leadership Leaders from cities, business, communities and academia working to create the blueprint for the future of cities.
Urban Co-Development
Solution Co-Development Co-develop, test and pilot innovative urban solutions in cities. Establish standards and best practices for solution development.
Proven Solution Library
Solution Scaling Enable scaling of piloted solutions with other cities. Deploy fully commercialized solutions for growth and impact.
City Possible seeks to foster collaboration and co-creation, drive inclusive economic development, and build resilient communities.
Welcome to City Possible
Urban Challenges
The Global Network
Co-Development
Solutions Library
The Global Network Map
Table of Contents
Global Network members gain access to an ecosystem of shared knowledge and opportunities
Participate in physical and digital workshops, monthly gatherings and features at industry events.
Learn from and consult with our urban technology experts, city members and technology partners.
Leverage the Community Portal to take advantage of data resources, playbooks and academic research.
City leaders and innovators share and exchange learnings and best practices.
CONVENINGS
EXPERTISE
TOOLS & RESEARCH
Shared Learnings
Click again to close pop-up
Co-creating with the superpower of collaboration
Identify Challenge
Develop Solution
Launch Pilot
Establish Standards
Evolve Solution
Key challenges shared by Global Network members are surfaced, debated and prioritized for workshopping.
Output: Prioritized segments and use cases for pilot test(s)
Journey Mapping • Define resident challenge(s) • Document user journey current state and future state • Document business requirements
Output: Business requirements to achieve future state
Design & Develop Pilot • Translate requirements into technical solution • Define success metrics • Define vendor requirements, contract vendor(s) • Develop outreach and communication plans
Output: Implementation plan and roadmap
Launch Pilot • Roll out pilot • Launch communication plan • Educate and enroll residents • Monitor adoption and refine experience • Document lessons learned
Output: Documented results, learnings and roadmap next steps
Cities work to refine the solution based on the challenges encountered and learnings gained. • Monitor and measure • Refine • Scale
Output: New roadmap to scale pilot with refined standards
(Click the circles for more details)
(Go over each tab for more details)
A suite of solutions developed with cities and technology partners is ready to deploy at scale
Mastercard City Key
Mastercard City Insights
Mastercard Transit Solutions
Enable inclusive access for all residents to city benefits with a platform for engagement.
Inform policy and program decisions with economic data insights.
Improve public transportation efficiency and safety.
Watch
Solutions for cities
Learn more about how Mastercard is helping city leaders more resilient and inclusive cities.
Contact us to learn more about: • Financial disbursement programs • Digitization of access to city services • Multi-purpose IDs for city services
Contact Us
Enable inclusive access for all residents to city benefits with a platform for engagement. Operate services more efficiently, and enable access to economic, social and cultural opportunities.
Download ”Donations To Disbursements Playbook”
Join the City Possible Global Network to get access:
Mastercard City Insights is curated marketplace of apps and services addressing urban challenges, provided by a network of technology, knowledge and social impact partners.
They range in focus from data analytics, to cybersecurity, to small business analytics and more.
Mastercard City Insights can only be accessed by City Possible Global Network members at citypossible.com.
Contact us to learn more about: • Contactless and mobile ticketing • Private and public mobility solutions • The Transit Partner Program • Transit financing
Mastercard Transit Solutions is helping hundreds of cities digitize public transit to make our cities more resilient and safe for all travelers.
Visit the site
Augusta
Aurora
Austin
Altamonte Springs
Belfast
Buenos Aires
Campbelltown
Cantebury-Bankstown
Casey
Curitiba
Dublin
ERIE
Guarulhos
Helsinki
Melbourne
Novo Hamburg
San Jose
Council of Great Lakes Region
Kansas City
Madre de Deus
Athens
Dubai
Honolulu
Birmingham
Colorado
Sao Paulo
The North Texas Alliance
Los Angeles
New York
Kolin
Chicago
Bogota
Sydney
Amsterdam
Aurora, illinois, U.S.
— Michael Pegues, Chief Information Officer
"Thanks to the power of City Possible, our city's new technology plan reflected collaborative input and best practice from across the Global Network. Through it, we are seeking to provide better public safety, better economic development and looking at how we can impact education. But technology alone won't solve these problems, we need our people to be at the heart of it."
Austin, Texas, U.S.
— Steve Adler, City of Austin, Mayor
"As cities must do more with less, partnering with organizations like City Possible is a key part of our strategy to co-create smarter cities for all."
Altamonte Springs, Florida, U.S.
— Frank Martz, City Manager
"The City of Altamonte Springs is honored to be a City Possible Global Founding Partner. The City Possible network connects cities around the world, energizing innovation and allowing us to leverage our collective knowledge. Altamonte Springs and City Possible are working together to make the lives of residents better while creating a sustainable future."
Belfast, Ireland
— Councillor Deirdre Hargey, Lord Mayor of Belfast
"Belfast City Council is delighted to join the City Possible Network. Our ambitions align in seeking to harness innovative technology and data to solve urban challenges. We are on an exciing journey to strengthen our digital foundations."
Buenos Aires, Argentina
— Patricio Avellaneda, Secretary of Chief of Cabinet
"City Possible closely aligns with our main objectives. The collaborative ecosystem provided by City Possible is fundamental to the execution of our strategic initiatives."
Campbelltown City Council, Australia
— George Brticevic, Mayor
"We are proud to be one of the founding member cities of the Global City Possible Network. Campbelltown is a thriving gateway city to Sydney. We re re-imagining an even better and brighter future for our community. Through collaboration, knowledge share and finding scalable solutions - all cities benefit."
Cantebury-Bankstown, Australia
— Khal Asfour, Mayor
"Our journey in becoming a ‘smart city’ isn’t one that we started on our own. In fact, it is the learning and sharing of experiences with other smart cities that has helped shape our journey. Striving to become an even smarter city is a big step but Canterbury-Bankstown is committed to the journey."
City of Casey, Australia
— Jen Bednar, Director Customer and Business Transformation
"Creating smart, liveable cities takes so much more than technology. Understanding people needs and aspirations to form the foundation for change. Working together across government and private sector in an open and collaborative way is where the power for change will be truly harnessed to enhance lives of our communities."
Curitiba, Brazil
— Rafael Greca de Macedo, Mayor
"Curitiba has innovation in its DNA. With Pinhão Valley and the support of City Possible, we can develop sustainable projects and collaborate with other cities to build more intelligent and inclusive places."
Dublin City Council, Ireland
— Jamie Cudden, Smart City Program Manager
"Through City Possible we have been able to draw on Mastercard's data analytics capabilities, testing an Economic Development Platform to better understand the impact of specific city events or weather extremes, and how they might impact the local retail industry. Understanding the real value of economic data informs key policy and decision making and provides better planning outcomes for Dublin's residents and visitors."
Erie, Pennsylvania, U.S.
— Karl Sanchack, President and CEO
"It's absolutely critical to learn from our sister cities regarding both future challenges and possibilities. To that vision, Mastercard's City Possible program has connected us to a global network and, also, linked the City of Erie to innovative leaders like Harvard. Together, we're exploring and expanding Erie's frontiers in its journey towards becoming a digital destination."
Guarulhos, Brazil
— Gustavo Henric Costa, Mayor
"Guarulhos is proud to be the first Brazilian city to formalize its participation in the City Possible program. Now we hope to leverage the tools and opportunities provided by the network for the benefit our citizens, and to share our positive public policy experiences."
Helsinki, Finland
— Jan Vapaavuori, Mayor
"As the power of cities in the global arena is growing so does the responsibility we share. We are proud to be a founding member of City Possible and explore this new approach to solving urban challenges together with global cities and the private sector."
Novo Hamburg, Brazil
— Fatima Daudt, Mayor
"We are excited to partner with City Possible as it will provide new opportunities for the transformation of the city of Novo Hamburgo as an Open Innovation Lab."
San Jose, California, U.S.
— Sam Liccardo, Mayor
"We're grateful to Mastercard for their City Possible initiative, which will enable San Jose' to better respond with speed and precision during a disaster. The initiative will also mitigate challenges communities often struggle with during emergencies, such as tracking and allocating resources."
— Mark Fisher, President and CEO
"As cities of all sizes throughout the binational Great Lakes economic region grapple with the dual challenges of urbanization and sustainability, the Council, which is leading the Smart, Sustainable Great Lakes Cities initiative through the Global City Teams Challenge, is very excited to be joining the City Possible initiative, a new model for urban innovation powered by Mastercard, in order to access the knowledge and partners that will help the region address a number of pressing urban challenges by fostering collaboration and co-creation."
Kansas City, Missouri, U.S.
— Sly James, Mayor
“Kansas City is proud to partner with Mastercard and Civic Leaders from around the world to develop Smart and sustainable solutions to chronic problems that all mayors face: education, economic opportunity and civic efficiency. ‘Smart Cities’ solutions and programs are not about technology–they are about people, and how we can use technology as a tool to improve the quality of life for our residents and visitors. We are excited to be part of the global network of City Possible communities that are collaborating to use tech and policy as complementary tools to establish 21st Century Communities for 21st Century Citizens.”
Madre de Deus, Brazil
— Igor Oliveira, Innovation Secretary
“Madre de Deus is a forward-thinking city with purpose of building an intelligent society through technology platforms and knowledge management. Education, innovation and sustainability are core values for us. We know that building public-private partnerships can create a strong network, able to install one experience framework. Through the network we look forward to working on cashless projects, integrating card payment with public policy, consolidating a great public-private governance, driven by innovation.”
City of Melbourne, Australia
— Lord Mayor Sally Capp
“As a city fuelled by a burgeoning knowledge economy, Melbourne is incredibly excited to embrace new opportunities and connect with the world through the City Possible program. Through our Smart City office we’re keen to share the data, knowledge and insights we’ve gathered while we explore and adopt innovative solutions being used globally to solve some of the major challenges faced by growing cities in the 21st century.”
Ciy of Athens, Greece
— Georgios Kaminis, Mayor
"Athens has acquired deep expertise in public-private partnerships and we are extremely excited to join the City Possible program. Mastercard is a key partner and we are already working closely to enhahnce the city’s tourism and technology sector. By joining this global initiave, we continue to work towards developing smart city solutions. Sharing best practices and knowledge with other cities is the best way moving forward.”
Dubai, United Arab Emirates
— Younus Al Nasser, Assistant Director General, Smart Dubai & CEO, Dubai Data Establishment
"The core of Smart Cities is built on the premise of knowledge and experience sharing. Joining Mastercard’s City Possible network opens a global array of use cases Dubai can learn from and contribute to. We have already begun working on our first collaborative project with Mastercard, where we are analyzing their data to provide insights on current and future performance levels of Dubai’s economy. Through the network we look forward to working on several cross-border projects with cities across the globe.”
City of Honolulu, Hawaii, U.S.
— Kirk Caldwell, Mayor
"Honolulu is excited and honored to be part of City Possible. Our city sits in the most isolated chain of islands on the planet, but our vibrant population has tapped new technologies to both stay connected and innovate on the world stage. City Possible will help us shape our preferred future and bring to life a powerful vision for both residents and our 10 million annual visitors alike. Honolulu is proud to host the 2019 US Conference of Mayors, where government and global technology leadership gather on an annual basis to explore cities of the future. Our partnership with MasterCard and City Possible will be a highlight of the mayors’ Honolulu experience.”
Birmingham, Alabama, U.S.
— Randall Woodfin, Mayor
“Our goal in Birmingham is to become a Southern hub for minority owned small businesses. This partnership with Mastercard is a major asset in reaching that goal. Black business owners who are looking to reach the next level, or those attempting to rebound following setbacks from the COVID 19 global pandemic, now will be able to find solid financial footing. This goes a long way in creating a more even playing field for all our residents.”
Colorado, U.S.
— Tyler Svitak, Executive Director, Colorado Smart Cities Alliance
“At Colorado Smart Cities Alliance our long-term vision is a statewide digital and collaborative ecosystem that improves quality of life for all Coloradans. We can only accomplish this vision by creating innovative and collaborative partnerships that develop and prove next-generation solutions to urban challenges - partnerships like the one we are excited to launch with City Possible.”
State of SÃO PAULO, Brazil
— João Doria, Governor
“If there is one thing that Mastercard likes it’s a challenge, that is why it has such a global presence and leadership and the ability to be always innovative not only on its communication, but also on its operation. Lastly, I would like to say that the City Possible project is Priceless®."
The North Texas Innovation Alliance
— Jennifer Sanders, Cofounder
“Smart City collaboration is now moving beyond municipal boundaries, and more and more regions are working together in order to create seamless interchanges for their residents. Everyone benefits from the North Texas region working collectively to create the most compelling and innovative solutions that support government, residents and businesses, and to provide the infrastructure that can attract more residents and organizations, and is prepared to respond together with agility in times of crisis."
Kolin, Czech Republic
Chicago, Illinois, U.S.
Bogota, Colombia
Sydney, Australia
Augusta, Georgia, U.S.
Dublin, Ireland
Amsterdam, the Netherlands
New York, New York, U.S.
Thought Leadership
Willis Towers Watson: Using Insights, Technology, and Partnerships to Build Resilient Cities
Mike Zeto at AT&T: Using Technology Innovation to Advance Digital Inclusion in Cities
(Click a city to view corresponding testimonial)
Hear from city leaders and technology partners around the world.
Honolulu, Hawaii, U.S.
Los Angeles, California, U.S.
City Possible Summit 20: Wole Coaxum, CEO MoCaFi
City Possible Summit 20: Mark Tucker, Group Chairman, HSBC
City Possible Summit 20: Kathleen Tobin, SVP Global Head of Partnerships, IDEMIA
City Possible Summit 20: Jonathan Reichental, Author, Human Future
David Graham, CIO, City of Carlsbad talks about the importance of cybersecurity in promoting digital resilience
Paul Bottino, Co-Founder & Executive Director, Harvard Tech discusses building urban partnerships
SmartCity Expo World Congress: Day 1 Highlights
SmartCity Expo World Congress: Day 2 Highlights
Spatial Equity Data Tool
From the Urban Institute
Mobility Toolkit
From the Brookings Institution Workforce of the Future initiative
Inclusive Growth Score Tool
From the Center for Inclusive Growth
Data-Driven Decision Making for Local Government
From Zencity
Cyber Readiness Program
From the Cyber Readiness Institute
Free Cybersecurity Tools to Secure Your Organization
From the Global Cyber Alliance
AI Powered Cultural Intelligence®
From CulturIntel
The Spatial Equity Data Tool, offered by the Urban Institute, enables users to measure which neighborhoods and demographic groups are overrepresented and underrepresented in their data. The tool can be used with point-level geographic data from any U.S. city with a population over 50,000.
Try the tool
The Mobility toolkit from Brookings’ Workforce of the Future initiative uses data on 250,000 job to job transitions to trace workers’ realistic paths into and out of 441 occupations. It leverages U.S. national and city-level data on current demand, wages, and mobility prospects to help workers, companies, and policymakers expand opportunity.
The Inclusive Growth Score™ represents the degree to which the environment, economy and community in each census tract benefit from equitable growth. It blends open-source data with a proprietary layer of insights based on Mastercard’s aggregated and anonymized transaction data.
Powered by AI, Zencity aggregates millions of resident-generated data points and then transforms this data into meaningful, actionable insights. With real-time resident feedback from Zencity, local governments are able to better understand their residents' real needs and priorities and build better, data-informed policies.
Request a Demo
The Cyber Readiness Program, offered by the Cyber Readiness Institute, can help you protect your data, your employees, your vendors, and your customers. This free, online program is designed to help small and medium-sized enterprises become more secure against today’s most common cyber vulnerabilities.
Start your free program
The GCA Cybersecurity Toolkit provides free and effective tools that organizations of any size can use right now to take action to reduce cyber risk. The tools are carefully selected and organized to make it easy to search, find and implement basic cybersecurity controls.
Explore the toolkits
With CulturIntel's proprietary algorithm, big data, and AI suite of NLP, we are disrupting how we understand and report in real-time human insights with agility and at scale. All this without the limitations of traditional market research methods, surveys, or polls.
Learn more
Urban Institute
Brookings Institution
Zencity
Cyber Readiness Institute
Global Cyber Alliance
CulturIntel
Today, Zencity works with over 200 communities around the world to support more data-driven decision making.
